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FOR IMMEDIATE RELEASE
Digital Thrive acquires KlickrMedia SMS Technology, rebrands as Broadcast.
Austin, TX (October 15, 2021) – Digital Thrive, LLC leaders in the Insurtech/Martech space, today announced that they are acquiring Klickr Media, developer of a proprietary SMS and conversational chat technology platform, to become the leading (and only) direct response Insurtech/Martech firm powered by a stack of proprietary technology.
The purchase of KlickrMedia, founded in 2016 and based in Colorado, further increases Digital Thrive's stronghold in the Insurances markets, specifically Medicare, Auto and Life insurances. "The combination of KlickrMedia’s technology with our proprietary call routing, and dynamic lead and call bidding marketplace gives Digital Thrive the unique ability to originate the entire marketing funnel, resulting in the highest intent and quality consumer for our clients. “To be recognized and acquired by such a talented team of skilled marketers is quite the achievement. To be a part of such an amazing team of forward thinking minds will allow our current intellectual property to be taken to the next level”, Nick Mansfield, CEO & Founder, Klickr Media.
Digital Thrive will use Klickr Media's existing proprietary Conversational Chat technology and enhance the product offerings by adding outbound dialing efficiencies to coordinate with the conversational chat functions, yielding a higher rate of engagement and a more qualified consumer. "The integration of both companies will take place over the next three months, enabling our clients to continue to receive the same high quality of leads and calls they have grown to expect from Digital Thrive” stated Jennifer Mansfield, Co-founder & CEO.
Klickr Media will now operate under the name Broadcast, which will be renamed to better define the product offering for Digital Thrive’s clients, and is now a wholly owned subsidiary of Digital Thrive. "The acquisition is also expectedto result in greaterefficiencies and significantly increase our market share.
We felt Klickr’s technology was essential to furthering the rapid growth that Digital Thrive has seen over the last 4 years, and we are excited for the potential the acquisition is already showing for all parties”, added Kevin VanLenten, Partner & EVP.
About Digital Thrive
Founded in 2016, Digital Thrive is a leading call, lead and direct response marketing platform that originates and provides high quality leads and calls at scale within multiple verticals, insurance being the largest to date. With a proprietary marketing funnel and technology, Digital Thrive drives tens of thousands of leads and calls daily for our partners. Our ability to be agnostic to the data sources give us the unique ability to originate consumer intent through our funnel and route consumers to the appropriate parties based on real time decisioning logic fueled by transactional data.
Abour Klickr Media
Founded in 2015, Klickr is a proprietary technology built to provide clients the ability to maximize their customer engagement through SMS, outbound call marketing and email. Klickr’s software has the unique ability to target and track users within three different messaging formats, to help engage consumers who weren’t reactive based on one particular marketing outreach. We can set cadences to target users based on phone type, and tie in look-alike audiences and others triggers which support enhanced conversions.