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  • Writer's pictureDigital Thrive

Open Enrollment 2022 is upon us!

For those of you who have worked with us over the last 6 years, you know that Medicare has been a core focus for our team, and this year has brought a unique set of challenges that we haven't yet seen before. From CMS changing marketing and compliance guidelines, to creative approval processes, the market has shifted and we have worked hard to ensure our websites, marketing campaigns and scripts are all up to current requirements.

As for our approach to managing CMS guidelines, Digital Thrive has taken additional steps to ensure we are fully compliant with CMS regulations and best practices guidelines given the new requirements by CMS. Our internal support team includes our seasoned Medicare marketing team, and supported by our General Counsel are leveraging our HPMS access to ensure all creatives are supported with necessary SMIDs and we take additional steps to opt-in to the specific carriers requested by our clients. For more on our process and how you can rest assured we are fully transparent and compliant, you can view our updated AEP process document here.

We work closely with the Troutman firm to ensure not only TCPA compliance, but that our interpretations of compliance guidelines is accurate and understood by our internal team as well. For more on their perspective of what's important this year, you can read more here.

Our team is available to help with inbound and transfer needs, so please reach out and let us know how we can be of help with your Medicare call and lead needs! Email us: for custom proposal options today.

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