Jul 1, 20172 minAmazon buys Whole Foods, and it has a lot to do with data. The retail industry has relied on data for decades. Since the 1970s, when point-of-sale systems were introduced to replace limited...
Mar 24, 20172 minLinkedin, DIG's strategic partner, unveils new targeting capabilities — and it has us excited.LinkedIn plans to introduce email-based targeting by the end of the year, according to a presentation released and posted online. As...
Mar 13, 20171 minGoogle Lets Advertisers Track Phone Calls Generated From WebsitesNew Website Call Conversions show which keywords and ads drive calls. In its latest move to prove the value of its AdWords advertising...
Mar 12, 20172 minWithout Uber or Lyft at SXSW, Fasten Says Austin-Based Users Have Jumped 250%As Austin residents, we experienced the fallout of Uber leaving our city first-hand, following the passing of a law requiring enhanced...
Mar 11, 20172 minHave a Look Inside AMC’s Perfect Replica of Breaking Bad’s Los Pollos Hermanos at SXSW By Alfred Maskeroni | March 10, 2017 When it comes to experiential marketing, there’s one place where brands shine—the...
Mar 11, 20172 min Gary Vaynerchuk Talks Super Bowl Ads, Marijuana Marketing and VR at SXSWVaynerMedia CEO offers advice for young entrepreneurs By Christine Birkner As he typically does, Gary Vaynerchuk had some colorful words...
Feb 1, 20171 minMeet DIG at Affiliate Summit WestWhat happens in Vegas stays in Vegas, but you can be sure you’ll take home new contacts, nurture existing clients, and enjoy various...