For years, brands have been trying to understand the ever-evolving enigma (only half joking here) that is the youth. With the rise of social media and incredibly volatile, nuanced nature of Internet meme culture, solving the puzzle is only proving to be an even tougher feat. However, it seems that when brands do master a marketing campaign targeted, results are incredibly rewarding. Take Wendy's, for example, which after establishing a reputation on Twitter for being sassy an