WE ARE DIGITAL THRIVE
We are marketing visionaries.
this is us
With more than twenty years experience in direct response media, our team is sought after for their inspiring approach to success and personal attention given to every client.
Our direct response marketing & call center strategies are designed by industry veterans who have been passionate about creating successful advertising promotions since 1999. Our company was born out of a need to ensure the greatest ROI for our clients, while preserving the integrity of their brands. We offer full service campaign strategies which are supported by DIG's enhanced technology platform.
We leverage digital and direct mail channels to ensure our clients' KPIs are achieved. We specialize in creating bespoke marketing campaigns which leverage our extensive reach and targeting capabilities.
We are truly a full-service marketing firm, here to help your company THRIVE.
PROPRIETARY TECHNOLOGY PLATFORM
Leveraging our proprietary technology platform, we are able to deliver the precision of digital advertising with the power and reach of direct mail, email and social media creating a multi-platform, programmatic approach to direct response marketing.
We route calls and leads INTUITIVELY, based on performance data, real time API lookups, digital and offline trigger signals and more, yielding a higher conversion rate and lower cost to acquire consumers. Our clients have been with us for years, and stick with us.
We take PRIDE in that.
Multiple Touchpoints +
Statistically-Driven Marketing
Digital & Traditional Media
(eMail + Direct Mail)
+
Cost per Inquiry
Customer Acquisition
+
Retention Strategies
Call Center Programs
Inbound
+
Outbound
Dynamic Bidding Lead
& Call Platform
+
Proprietary Technology
CUSTOMER ACQUISITION DRIVES US EVERYDAY.
IT’S THE CORE OF WHAT WE DO.
WE GET CONSUMER BEHAVIOR.
AND WE LOVE THE POWER OF TECH TO DRIVE THAT BEHAVIOR.
SOME MIGHT SAY, WE DIG IT.
COUNTLESS HOURS, 100'S OF HAPPY CLIENTS, 15+ DEDICATED TEAM MEMBERS AND MORE MARGARITAS THAN WE CAN COUNT. THIS IS US.
25,000+
50,000
+
DAILY LEADS
1 MILLION +
DIRECT MAIL PIECES SENT WEEKLY
6
YEARS IN BIZ
DAILY CALLS
our Team
We're built on the belief that providing a remote work environment brings a successful team from all walks of life, with a unique perspective to all that we do. Our employees can create the work-life balance they deserve, and our fully remote team is able to set their own, individual schedules to make time for family, friends, travel, goals, and anything else that they value. All of this yields a fast-paced, highly productive and success-driven team. Which is important, because our founders believe that hard work pays off. We are high achievers who do what needs to be done to complete the task at hand. When we’re at work, we crush it. We produce big, needle-moving results. Our experienced media strategists develop programs that convert new customers, engage existing ones and build
Brand Value.
Jen Mansfield
Co-founder, CEO
With over 20 years' experience in the digital marketing space, Jen oversees Business Development and Strategic Growth initiatives for Digital Thrive. As the head of all business development and marketing strategies, Jen is personally involved in the strategic planning for each client and their respective campaigns. Additionally, Jen drives the company's growth efforts, and is hands-on with the strategic planning and implementation of new growth initiatives.
Paul Mansfield
Co-founder, CTO
Paul is an 18 year seasoned IT Leader with a core focus on technology and business experience, leadership and mentoring capability, and understanding of how to bring innovation to product and platform design. Paul oversees the development of our proprietary MarTech Platform which manages all marketing, statistics and call and lead tracking, database management and strategic advantages for Digital Thrive. He excels at meeting the needs of our internal teams, and our clients, to ensure we're meeting and exceeding clients' KPI goals with the power of our proprietary tech.
Kevin
Van Lenten
Executive Vice President
Kevin brings over 20 years of digital sales, business development and operational leadership to the Digital Thrive team. He has a strong track record of success building high growth businesses from very early stage, pre revenue start-ups to profitable mid size companies with revenues of $50M+. Kevin excels as a team leader, with a proven ability to motivate team members and build high performing sales, marketing and services teams. Kevin currently oversees performance-driven sales models within the organization, as well as manages Call Center Operations. Kevin brings his extensive branding and performance marketing experience to ensure optimal performance and success metrics for our clients.
Jeni Imperiale
chief financial officer
Jeni has spent the last 15 years working at a Tax Firm, fine-tuning her ability to help clients' better understand the complexities of tax laws, and assisting with vendor negotiations, contracts, establishing P&L's for various operating lines and more. Jeni is that rare combination of a numbers-focused, driven professional who also loves to dig into the operational side of the business. Jeni is currently the CFO for Digital Thrive, responsible for ensuring KPIs and P&Ls are met and exceeded, as well as managing all accounting and finance aspects of our internal initiatives and leads our client-focused accounting team.
WON
RYU
senior software engineer
Won is an accomplished Software Engineer specializing in Java application development with experience in the full software life cycle including requirements analysis, customer interfacing, prototyping, proof of concept, design, implementation, testing, maintenance, and documentation.
Won currently helps support our proprietary technology functionality, and ensures we're continuing to enhance our product offerings, allowing our teams to continue to beat clietns' goals.
TOM SUMMERFIELD
senior business development
Tom is responsible for identifying opportunities to develop and strengthen relationships to advance our lead generation and call businesses through new traffic supply partnerships. He effectively works with a variety of internal and external business stakeholders, sales and partner teams to acquire quality traffic while maintaining client KPIs and integrity in the marketplace.
Tom works closely with management to help identify and target new opportunities on both the supply and demand sides of the company.
Joey LafleUr
director, data strategy
Joey brings ten years of experience in internet marketing to Digital Thrive. His diverse history includes launching successful internal products, along with managing affiliate networks, call centers, and direct response marketing campaigns. Joey works with management to strategize data models and optimize daily operations for our lead and call focused business lines.
Michelle Hermo
CLient services
Michelle oversees account management for Digital Thrive's call center clients.
She assists in managing the marketing campaigns, ensures accuracy of programs and delivers regular reports of campaign results. Michelle is highly detail-oriented, and brings over 10 years' experience to digital marketing, and ensures our clients are receiving accurate, up to date metrics.
Byron TayloR
Client success manager
Byron brings 30+ years of direct response marketing, business development and sales experience to the Digital Thrive team. From his early days of direct mail and magazine circulation to most recent affiliate marketing and online customer acquisition, Byron specializes in helping brands large and small reach their target market and exceed their goals. Byron currently helps ensure our direct mail, email and data driven clients are meeting and exceeding their goals by thoughtfully planning and managing their custom campaigns.
hershel eason
sr. manager, data analytics
Hershel leads the data analytics team for Digital Thrive, bringing more than 7 years experience analyzing trends and impacting marketing campaign effectiveness with predictive model management and analysis of proof of concepts. Hershel is the rare combination of data analyst who also enjoys interacting with clients and seeing the impacts his analytics drive for them. If you work with us, Hershel is behind the scenes making sure you're seeing the success you grow to expect from our team.
tyson spring
head of talent
Tyson is Digital Thrive's internal Head of Talent; in this role he helps us identify, prospect and hire as we continue rapid growth expansion. His approach to staffing includes meticulous attention to detail, hard work, diligence, and developing real relationships with candidates. The goal was not to carbon-copy the staffing industry's age-old sales & recruiting habits. Instead, he helps Digital Thrive build a search program that's nimble, smart, and tailored for start-up & rapid growth companies who love technology, have an appetite for data, and need an internal Head of Talent for expansion.
Scott Sullivan
Growth consultant,
INSURANCE division
Scott is a serial entrepreneur with over years 20 years' experience fueling large scale growth initiatives within the Insurance and Financial sectors. When it comes to Medicare and Health Insurances, "Sully" sits among an elite few, and has built a career based on his ability to drive success programs for national carriers and agencies. Scott currently assists Digital Thrive's rapidly growing insurance business lines, helping with client procurement, marketing and growth strategies.
product manager marketplace/websites
product manager marketplace/websites
product manager marketplace/websites
Our Subsidiaries
DIG.AI
Proprietary Martech platform which powers Digital Thrive's Call and Lead campaigns. Enables dynamic lead and call bidding for various industry lines, as well as campaign optimizations, strategies and increased performance metrics.
Medicare Insurance options portal connects consumers with national A+rated carriers to help seniors navigate the complex Medicare environment.
SMC offers lead generation and inbound calls for clients, nationwide.
Insurance Lead Generation marketing company featuring internally owned and operated sites powered by our proprietary marketing and tracking platform to enable customized, performance driven Call and Lead campaigns.
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Car Insurance quote engine matching consumers with relevant coverage options in a fast and easy to use model. CI4L offers lead generation and inbound calls for clients, nationwide.
Insurance comparison and quote engine for Health Insurance. Supports leads for our Call and Lead Generation Ping Post platform and offers lead generation and inbound calls for clients, nationwide.
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Life Insurance quote engine matching consumers with relevant coverage options in a fast and easy to use model. LI4L offers lead generation and inbound calls for clients, nationwide and includes both Term and Final Expense coverage options.
zach
Roethemeyer
Client success manager
Zach joined Digital Thrive after spending the last few years in an Account Management role in the B2B space where he quickly learned the ropes of digital marketing. Zach currently oversees the management of clients’ internal requests including integrations, program setup and optimizations,and is responsible for the growth and success of our strategic accounts. Zach brings a strong drive to succeed alongside a high attention to detail that he has developed over his short career that includes data visualization, intent experience, strong people skills, and a willingness to succeed no matter the task at hand.
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data analyst
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head of insurances
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client success manager
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Graphic designer
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product manager marketplace/websites