PROPRIETARY TECHNOLOGY PLATFORM

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Leveraging our proprietary technology platform, we are able to deliver the precision of digital advertising with the power and reach of direct mail, email and social media creating a multi-platform, programmatic approach to direct response marketing. 

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We route calls and leads INTUITIVELY, based on performance data, real time API lookups, digital and offline trigger signals and more, yielding a higher conversion rate and lower cost to acquire consumers. Our clients have been with us for years, and stick with us.

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We take PRIDE in that. 

Multiple Touchpoints + 

Statistically-Driven Marketing

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Digital & Traditional Media

(eMail + Direct Mail)

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Cost per Inquiry

Customer Acquisition

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Retention Strategies

Call Center Programs

Inbound

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Outbound

Dynamic Bidding Lead

& Call Platform 

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Proprietary Technology

CUSTOMER ACQUISITION DRIVES US EVERYDAY.

IT’S THE CORE OF WHAT WE DO.

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WE GET CONSUMER BEHAVIOR.

AND WE LOVE THE POWER OF TECH TO DRIVE THAT BEHAVIOR.
SOME MIGHT SAY, WE DIG IT.

Jen Mansfield

Co-founder, CEO

With over 20 years' experience in the digital marketing space, Jen oversees Business Development and Strategic Growth initiatives for Digital Thrive.  As the head of all business development and marketing strategies, Jen is personally involved in the strategic planning for each client and their respective campaigns. Additionally, Jen drives the company's growth efforts, and is hands-on with the strategic planning and implementation of new growth initiatives. 

Paul Mansfield

Co-founder, CTO

Paul is an 18 year seasoned IT Leader with a core focus on technology and business experience, leadership and mentoring capability, and understanding of how to bring innovation to product and platform design. Paul oversees the development of our proprietary MarTech Platform which manages all marketing, statistics and call and lead  tracking, database management and strategic advantages for Digital Thrive.  He excels at meeting the needs of our internal teams, and our clients, to ensure we're meeting and exceeding clients' KPI goals with the power of our proprietary tech. 

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Kevin

Van Lenten

Executive Vice President

Kevin brings over 20 years of digital sales, business development and operational leadership to the Digital Thrive team.  He has a strong track record of success building high growth businesses from very early stage, pre revenue start-ups to profitable mid size companies with revenues of $50M+. Kevin excels as a team leader, with a proven ability to motivate team members and build high performing sales, marketing and services teams. Kevin currently oversees performance-driven sales models within the organization, as well as manages Call Center Operations. Kevin brings his extensive branding and performance  marketing experience to ensure optimal performance and success metrics for our clients.

Jeni Imperiale

chief financial officer

Jeni has spent the last 15 years working at a Tax Firm,  fine-tuning her ability to help clients' better understand the complexities of tax laws, and assisting with vendor negotiations, contracts, establishing P&L's for various operating lines and more. Jeni is that rare combination of a numbers-focused, driven professional who also loves to dig into the operational side of the business. Jeni is currently the CFO for Digital Thrive, responsible for ensuring KPIs and P&Ls are met and exceeded, as well as managing all accounting and finance aspects of our internal initiatives and leads our client-focused accounting team. 

WON

RYU

senior software engineer

Won is an accomplished Software Engineer specializing in Java application development with experience in the full software life cycle including requirements analysis, customer interfacing, prototyping, proof of concept, design, implementation, testing, maintenance, and documentation.

Won currently helps support our proprietary technology functionality, and ensures we're continuing to enhance our product offerings, allowing our teams to continue to beat clietns' goals. 

TOM SUMMERFIELD

senior business development

Tom is responsible for identifying opportunities to develop and strengthen relationships to advance our lead generation and call businesses through new traffic supply partnerships. He effectively works with a variety of internal and external business stakeholders, sales and partner teams to acquire quality traffic while maintaining client KPIs and integrity in the marketplace.
Tom works closely with management to help identify and target new opportunities on both the supply and demand sides of the company.
 

Joey LafleUr 

director, data strategy

Joey brings ten years of experience in internet marketing to Digital Thrive. His diverse history includes launching successful internal products, along with managing affiliate networks, call centers, and direct response marketing campaigns. Joey works with management to strategize data models and optimize daily operations for our lead and call focused business lines.   

Michelle Hermo

CLient services

Michelle oversees account management for Digital Thrive's call center clients.

She assists in managing the marketing campaigns, ensures accuracy of programs and delivers regular reports of campaign results. Michelle is highly detail-oriented, and brings over 10 years' experience to digital marketing, and ensures our clients are receiving accurate, up to date metrics.  

Byron TayloR 

Client success manager

Byron brings  30+ years of direct response marketing, business development and sales experience to the Digital Thrive team.  From his early days of direct mail and magazine circulation to most recent affiliate marketing and online customer acquisition, Byron specializes in helping brands large and small reach their target market and exceed their goals.  Byron currently helps ensure our direct mail, email and data driven clients are meeting and exceeding their goals by thoughtfully planning and managing their custom campaigns. 

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hershel eason

sr. manager, data analytics

Hershel leads the data analytics team for Digital Thrive, bringing more than 7 years experience analyzing trends and impacting marketing campaign effectiveness  with predictive model management and  analysis  of proof of concepts. Hershel is the rare combination of data analyst who also enjoys interacting with clients and seeing the impacts his analytics drive for them. If you work with us, Hershel is behind the scenes making sure you're seeing the success you grow to expect from our team. 

Michael Medema

Growth consultant, DATA 

Michael is a serial entrepreneur who loves start-up's, scaling small businesses and the fast paced excitement of digital marketing. Michael is helping with Digital Thrive's growth initiatives, and is currently overseeing acquisition efforts related to direct mail, email and all things DATA.  After acquiring the assets of Michael's prior firm, Keono, he is helping drive the focus of Digital Thrive's efforts to scale direct mail, email, data appends, licensing/royalty partnerships and more. 

Scott Sullivan

Growth consultant,

INSURANCE division

Scott is a serial entrepreneur with over years 20 years' experience fueling large scale growth initiatives within the Insurance and Financial sectors. When it comes to Medicare and Health Insurances, "Sully" sits among an elite few, and has built a career based on his ability to drive success programs for national carriers and agencies. Scott currently assists Digital Thrive's rapidly growing insurance business lines, helping with client procurement, marketing and growth strategies.