WE ARE DIGITAL THRIVE
this is us
With more than twenty years experience in direct response media, our team is sought after for their inspiring approach to success and personal attention given to every client.
Our direct response marketing & call center strategies are designed by industry veterans who have been passionate about creating successful advertising promotions since 1999. Our company was born out of a need to ensure the greatest ROI for our clients, while preserving the integrity of their brands. We offer full service campaign strategies which are supported by DIG's enhanced technology platform.
We leverage digital and direct mail channels to ensure our clients' KPIs are achieved. We specialize in creating bespoke marketing campaigns which leverage our extensive reach and targeting capabilities.
We are truly a full-service marketing firm, here to help your company THRIVE.
PROPRIETARY TECHNOLOGY PLATFORM
Leveraging our proprietary technology platform, we are able to deliver the precision of digital advertising with the power and reach of direct mail, email and social media creating a multi-platform, programmatic approach to direct response marketing.
We route calls and leads INTUITIVELY, based on performance data, real time API lookups, digital and offline trigger signals and more, yielding a higher conversion rate and lower cost to acquire consumers.
Our clients have been with us for years, and stick with us.
We take PRIDE in that.
Multiple Touchpoints +
Statistically-Driven Marketing
Digital & Traditional Media
(eMail + Direct Mail)
+
Cost per Inquiry
Customer Acquisition
+
Retention Strategies
Call Center Programs
Inbound
+
Outbound
Dynamic Bidding Lead
& Call Platform
+
Proprietary Technology
Conversational
Marketing
+
Proprietary Technology
CUSTOMER ACQUISITION DRIVES US EVERYDAY.
IT’S THE CORE OF WHAT WE DO.
WE 'GET' CONSUMER BEHAVIOR.
AND WE LOVE THE POWER OF TECH TO DRIVE THAT BEHAVIOR.
SOME MIGHT SAY, WE DIG IT.
COUNTLESS HOURS, 100'S OF HAPPY CLIENTS, 15+ DEDICATED TEAM MEMBERS AND MORE TACOS THAN WE CAN COUNT. THIS IS US.
25,000+
DAILY CALLS
PERFORMANCE-DRIVEN RESULTS VIA DYNAMIC, PROGRAMMATIC MODELS
MEDICARE | ACA | LIFE | AUTO | FINANCE
50,000
+
DAILY LEADS
DYNAMIC, PROGRAMMATIC BIDDING EXCHANGE
MEDICARE | ACA | LIFE | AUTO | FINANCE | HOME SERVICES
1 MILLION +
DIRECT MAIL PIECES SENT WEEKLY
DURING PEAK SEASONS
MEDICARE + FINANCE
7
YEARS
IN BIZ
our Team
We're built on the belief that providing a remote work environment brings a successful team from all walks of life, with a unique perspective to all that we do. Our employees can create the work-life balance they deserve, and our fully remote team is able to set their own, individual schedules to make time for family, friends, travel, goals, and anything else that they value. All of this yields a fast-paced, highly productive and success-driven team. Which is important, because our founders believe that hard work pays off. We are high achievers who do what needs to be done to complete the task at hand. When we’re at work, we crush it. We produce big, needle-moving results. Our experienced media strategists develop programs that convert new customers, engage existing ones and build
Brand Value.
Jen Mansfield
Co-founder, CEO
With over 20 years' experience in the digital marketing space, Jen oversees Business Development and Strategic Growth initiatives for Digital Thrive. As the head of all business development and marketing strategies, Jen is personally involved in the strategic planning for each client and their respective campaigns. Additionally, Jen drives the company's growth efforts, and is hands-on with the strategic planning and implementation of new growth initiatives.
Paul Mansfield
Co-founder, CTO
Paul is an 18 year seasoned IT Leader with a core focus on technology and business experience, leadership and mentoring capability, and understanding of how to bring innovation to product and platform design. Paul oversees the development of our proprietary MarTech Platform which manages all marketing, statistics and call and lead tracking, database management and strategic advantages for Digital Thrive. He excels at meeting the needs of our internal teams, and our clients, to ensure we're meeting and exceeding clients' KPI goals with the power of our proprietary tech.
Jeni Imperiale
chief financial officer
Jeni has spent the last 15 years working at a Tax Firm, fine-tuning her ability to help clients' better understand the complexities of tax laws, and assisting with vendor negotiations, contracts, establishing P&L's for various operating lines and more. Jeni is that rare combination of a numbers-focused, driven professional who also loves to dig into the operational side of the business. Jeni is currently the CFO for Digital Thrive, responsible for ensuring KPIs and P&Ls are met and exceeded, as well as managing all accounting and finance aspects of our internal initiatives and leads our client-focused accounting team.
NICK
MANSFIELD
EVp, Ad Operations & Growth strategist
Nick joins Digital Thrive after the acquisition of Klickr Media, which he founded in 2016. Specializing in conversational chat and direct text messaging as well as outbound dialing, Klickr's technology platform, rebranded as Broadcast, powers Digital Thrive's internal conversational chat and dialing functionalities. With the enhanced support of the Digital Thrive team, Broadcast now enables a more robust messaging solution, yielding a higher rate of engagement and a more qualified consumer for our customers. Nick oversees the operational development and strategic partnerships for the Broadcast technology platform.
WON
RYU
Senior software engineer
Won is an accomplished Software Engineer specializing in Java application development with experience in the full software life cycle including requirements analysis, customer interfacing, prototyping, proof of concept, design, implementation, testing, maintenance, and documentation.
Won currently helps support our proprietary technology functionality, and ensures we're continuing to enhance our product offerings, allowing our teams to continue to beat client's' goals.
Michelle Hermo
CLient services
Michelle oversees the QC department for Digital Thrive's call center clients.
She ensures our call center agents are operating at the optimal performance levels, the accuracy of our programs and delivers regular reports of campaign results. Michelle is highly detail-oriented, and brings over 10 years' experience to digital marketing, and ensures our clients are receiving accurate, up to date reporting results regularly.
Our Subsidiaries
Health insurance
Lead Generation
DIG.AI
Proprietary Martech platform which powers Digital Thrive's Call and Lead campaigns. Enables dynamic lead and call bidding for various industry lines, as well as campaign optimizations, strategies and increased performance metrics.
Insurance Lead Generation marketing company featuring internally owned and operated sites powered by our proprietary marketing and tracking platform to enable customized, performance driven Call and Lead campaigns.
Broadcast is a proprietary conversational chat and outbound dialing technology platform, with a unique ability to target, track and engage consumers who weren’t reactive based on one particular marketing outreach. Our multi-touchpoint approach supports enhanced conversions for our clients.
Medicare
Lead Generation
Medicare Insurance options portal connects consumers with national A+rated carriers to help seniors navigate the complex Medicare environment.
We offer lead generation and inbound calls for clients, nationwide.
Auto insurance
Lead Generation
Car Insurance quote engine matching consumers with relevant coverage options in a fast and easy to use model. We offer lead generation and inbound calls for clients, nationwide.
Life Insurance
Lead Generation
Life Insurance quote engine matching consumers with relevant coverage options in a fast and easy to use model. We offer lead generation and inbound calls for clients, nationwide and includes both Term and Final Expense coverage options.
programmatic approach
DIG.AI is a proprietary and unique call and lead tracking, routing and dynamic marketplace platform that offers a complete end-to-end solution for dynamic bidding of real-tme leads, while also ensuring compliance adherence by all publishing partners. We give buyers the confidence to invest their marketing dollars with publishing partners who follow the rules.
Our clients have access to unprecedented capabilities of ensuring compliance across all marketing campaigns by leveraging our core ability to identify approved creatives in-market and match those back to clients' suites of approved creatives. We ensure clients are bidding on calls and leads that come only from approved ads.
Our proprietary technology powers dynamic bidding for calls and leads, and was built to automate high-volume performance marketing campaigns. We help businesses thrive using data-driven results.
compliance assurances
high intent customers at scale
Behind the scenes:
How do we profile, target, acquire, nurture & deliver a high-quality, high-intent consumer at the moment of interest.
predictive models enhance results
We enable clients to ensure the use of approved marketing ads, and associate those to the calls and leads coming through our platform giving assurances that clients can confidently work with a TPMO. Our platform helps support call center agents to verify and validate required disclaimers, improve sales conversions and reduce unwanted calls. Bid only on consumers who call in from an approved ad. and guarantee adherence to CMS and TCPA requirements.
Our marketplace offers dynamic bidding for calls and leads, and was built to automate high-volume marketing campaigns. We match buyers with the consumer leads they need, at the exact moment they are searching for a product or service.
Identify and acquire your precise target audience with compliance assurances and backed by guaranteed KPIs.
Maximize conversion rates by bidding dynamically based on KPIs and actual performance data, ensuring maximum results while minimizing marketing spends. Connect your customer data with our encrypted platfrom and track your customers who are in-market and route to your retention team. Our platform will learn your performance data over time, and ensure the most relevant consumers are the ones you acquire.
unlocking The Power of a Dynamic Marketplace
Experience the true power of the DIG lead marketplace, where buyers and sellers converge in a seamless online platform. Sellers can effortlessly post their leads, while buyers have the opportunity to place bids on leads that perfectly align with their specific requirements. With an array of multi-variant targeting criteria, agent availability lookups, dynamic bid values fueled by pre-ping data, sales disposition files, and much more, this marketplace revolutionizes the lead industry. This flexibility allows clients to adapt their targeting strategies in response to market trends and consumer behavior. By leveraging advanced algorithms and real-time matching capabilities, clients can maximize their advertising and marketing efforts, reaching the right audience with the right message at the right time and price point.
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Machine learning applications are applied for reporting purposes but do not affect lead routing in order to maintain a free and competitive market.
Let's Talk.
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