WE ARE DIGITAL THRIVE
this is us
With more than twenty years experience in direct response media, our team is sought after for their inspiring approach to success and personal attention given to every client.
Our direct response marketing & call center strategies are designed by industry veterans who have been passionate about creating successful advertising promotions since 1999. Our company was born out of a need to ensure the greatest ROI for our clients, while preserving the integrity of their brands. We offer full service campaign strategies which are supported by DIG's enhanced technology platform.
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We leverage digital and direct mail channels to ensure our clients' KPIs are achieved. We specialize in creating bespoke marketing campaigns which leverage our extensive reach and targeting capabilities.​
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We are truly a full-service marketing firm, here to help your company THRIVE.
PROPRIETARY TECHNOLOGY PLATFORM
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Leveraging our proprietary technology platform, we are able to deliver the precision of digital advertising with the power and reach of direct mail, email and social media creating a multi-platform, programmatic approach to direct response marketing.
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We route calls and leads INTUITIVELY, based on performance data, real time API lookups, digital and offline trigger signals and more, yielding a higher conversion rate and lower cost to acquire consumers.
Our clients have been with us for years, and stick with us.
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We take PRIDE in that.
Multiple Touchpoints +
Statistically-Driven Marketing
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Digital & Traditional Media
(eMail + Direct Mail)
+
Cost per Inquiry
Customer Acquisition
+
Retention Strategies
Call Center Programs
Inbound
+
Outbound
Dynamic Bidding Lead
& Call Platform
+
Proprietary Technology
Text Messaging + Conversational
Chat Marketing
+
Proprietary Technology
CUSTOMER ACQUISITION DRIVES US EVERYDAY.
IT’S THE CORE OF WHAT WE DO.
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WE 'GET' CONSUMER BEHAVIOR.
AND WE LOVE THE POWER OF TECH TO DRIVE THAT BEHAVIOR.
SOME MIGHT SAY, WE DIG IT.
COUNTLESS HOURS, 100'S OF HAPPY CLIENTS, 15+ DEDICATED TEAM MEMBERS AND MORE TACOS THAN WE CAN COUNT. THIS IS US.
25,000+
DAILY CALLS
PERFORMANCE-DRIVEN RESULTS VIA DYNAMIC, PROGRAMMATIC MODELS
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MEDICARE | ACA | LIFE | AUTO | FINANCE
50,000
+
DAILY LEADS
DYNAMIC, PROGRAMMATIC BIDDING EXCHANGE
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MEDICARE | ACA | LIFE | AUTO | FINANCE | HOME SERVICES
1 MILLION +
DIRECT MAIL PIECES SENT WEEKLY
DURING PEAK SEASONS
MEDICARE + FINANCE
7
YEARS
IN BIZ
our Team
We're built on the belief that providing a remote work environment brings a successful team from all walks of life, with a unique perspective to all that we do. Our employees can create the work-life balance they deserve, and our fully remote team is able to set their own, individual schedules to make time for family, friends, travel, goals, and anything else that they value. All of this yields a fast-paced, highly productive and success-driven team. Which is important, because our founders believe that hard work pays off. We are high achievers who do what needs to be done to complete the task at hand. When we’re at work, we crush it. We produce big, needle-moving results. Our experienced media strategists develop programs that convert new customers, engage existing ones and build
Brand Value.
Jen Mansfield
Co-founder, CEO
With over 20 years' experience in the digital marketing space, Jen oversees Business Development and Strategic Growth initiatives for Digital Thrive. As the head of all business development and marketing strategies, Jen is personally involved in the strategic planning for each client and their respective campaigns. Additionally, Jen drives the company's growth efforts, and is hands-on with the strategic planning and implementation of new growth initiatives.
Paul Mansfield
Co-founder, CTO
Paul is an 18 year seasoned IT Leader with a core focus on technology and business experience, leadership and mentoring capability, and understanding of how to bring innovation to product and platform design. Paul oversees the development of our proprietary MarTech Platform which manages all marketing, statistics and call and lead tracking, database management and strategic advantages for Digital Thrive. He excels at meeting the needs of our internal teams, and our clients, to ensure we're meeting and exceeding clients' KPI goals with the power of our proprietary tech.
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Kevin Van Lenten
Executive Vice President
Kevin brings over 20 years of digital sales, business development and operational leadership to the Digital Thrive team. He has a strong track record of success building high growth businesses from very early stage, pre revenue start-ups to profitable mid size companies with revenues of $50M+. Kevin excels as a team leader, with a proven ability to motivate team members and build high performing sales, marketing and services teams. Kevin currently oversees performance-driven sales models within the organization, as well as manages Call Center Operations. Kevin brings his extensive branding and performance marketing experience to ensure optimal performance and success metrics for our clients.
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Jeni Imperiale
chief financial officer
Jeni has spent the last 15 years working at a Tax Firm, fine-tuning her ability to help clients' better understand the complexities of tax laws, and assisting with vendor negotiations, contracts, establishing P&L's for various operating lines and more. Jeni is that rare combination of a numbers-focused, driven professional who also loves to dig into the operational side of the business. Jeni is currently the CFO for Digital Thrive, responsible for ensuring KPIs and P&Ls are met and exceeded, as well as managing all accounting and finance aspects of our internal initiatives and leads our client-focused accounting team.
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NICK
MANSFIELD
EVp, Broadcast technology
Nick joins Digital Thrive after the acquisition of Klickr Media, which he founded in 2016. Specializing in conversational chat and direct text messaging as well as outbound dialing, Klickr's technology platform, rebranded as Broadcast, powers Digital Thrive's internal conversational chat and dialing functionalities. With the enhanced support of the Digital Thrive team, Broadcast now enables a more robust messaging solution, yielding a higher rate of engagement and a more qualified consumer for our customers. Nick oversees the operational development and strategic partnerships for the Broadcast technology platform.
WON
RYU
Senior software engineer
Won is an accomplished Software Engineer specializing in Java application development with experience in the full software life cycle including requirements analysis, customer interfacing, prototyping, proof of concept, design, implementation, testing, maintenance, and documentation.
Won currently helps support our proprietary technology functionality, and ensures we're continuing to enhance our product offerings, allowing our teams to continue to beat client's' goals.
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nicole
mcdonald
chief operating officer
Nicole is a COO who’s spent 5 years working with startup teams to find balance in their culture and communication, as well as enhance efficiency and effectiveness in the day to day via process and procedure. Nicole knows that good company culture is the key component in building a successful business. She facilitates L10 EOS training, Scrum methodology/project management, and has a background in compliance. Currently, Nicole works closely with the DIG team on all things operations, strategic planning, tactical execution, and communications. From time to time she still dabbles in copyediting, where she got her start in the marketing world over 10 years ago. Nicole holds a B.A. in English Literature from The University of Redlands. She lives in the mountains of Southern California with her husband and three dogs, and when she’s not working with her friends at Digital Thrive, she enjoys writing, kayaking, and gardening.
Michelle Hermo
CLient services
Michelle oversees the QC department for Digital Thrive's call center clients.
She ensures our call center agents are operating at the optimal performance levels, the accuracy of our programs and delivers regular reports of campaign results. Michelle is highly detail-oriented, and brings over 10 years' experience to digital marketing, and ensures our clients are receiving accurate, up to date reporting results regularly.
Zach
RoethemEyer
Client success manager
Zach joined Digital Thrive after spending the last few years in an Account Management role in the B2B space where he quickly learned the ropes of digital marketing. Zach currently oversees the management of clients’ internal requests including integrations, program setup and optimizations, and is responsible for the growth and success of our strategic accounts. Zach brings a strong drive to succeed alongside a high attention to detail that he has developed over his short career that includes data visualization, intent experience, strong people skills, and a willingness to succeed no matter the task at hand.
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Tracy
Laney
Business development and strategic partnerships
Tracy comes to Digital Thrive with over 30 years of sales, sales management, and business development experience. She specializes in expanding previously untapped territory and startup opportunities. With a solid background in fintech, martech, mortgage, and SaaS, Tracy has been tapped to develop Digital Thrive's Financial Services side of the house. She believes in building long-term relationships that allow her clients to create a rapid go-to-market strategy to increase revenue, brand awareness, and company growth. When she is not increasing her frequent flyer miles she lives at Lake Oconee in Georgia where she hangs out on the water and the golf course with her boyfriend, two daughters, and their two dogs.
Michael
Nersessian
Senior Developer, Broadcast Technology
Michael joins Digital Thrive after the acquisition of Klickr Media, where he was the lead developer for the last 4 years. Mike is the rare combination of an entrepreneurial, business development enabled technology architect who works directly with Digital Thrive's founders. Mike currently oversees the development and support of the Broadcast platform, supporting Digital Thrive's internal call and chat messaging operations.
MIKE KOROLISHIN
Product Manager, Internal Websites
Mike joins Digital Thrive as the newest member of and Product Manager for DIG's Owned and Operated lead generation sites team. With a decade of experience in a multitude of in-house and consulting roles for organizations ranging from B2B & consumer lead generation startups through national mortgage lenders, he brings a refined skillset to aid in the inception and execution behind growing DIG's best in class digital lead generation products and realizing their organizational vision. Mike has a passion for project management, interdepartmental collaboration, and product analysis that he leverages to drive DIG's teams towards short and long-term strategic goals while crafting a superb customer and client experience.
Our Subsidiaries
Health insurance
Lead Generation
DIG.AI
Proprietary Martech platform which powers Digital Thrive's Call and Lead campaigns. Enables dynamic lead and call bidding for various industry lines, as well as campaign optimizations, strategies and increased performance metrics.
Insurance Lead Generation marketing company featuring internally owned and operated sites powered by our proprietary marketing and tracking platform to enable customized, performance driven Call and Lead campaigns.
Broadcast is a proprietary conversational chat and outbound dialing technology platform, with a unique ability to target, track and engage consumers who weren’t reactive based on one particular marketing outreach. Our multi-touchpoint approach supports enhanced conversions for our clients.
Medicare
Lead Generation
Medicare Insurance options portal connects consumers with national A+rated carriers to help seniors navigate the complex Medicare environment.
We offer lead generation and inbound calls for clients, nationwide.
Auto insurance
Lead Generation
Car Insurance quote engine matching consumers with relevant coverage options in a fast and easy to use model. We offer lead generation and inbound calls for clients, nationwide.
Life Insurance
Lead Generation
Life Insurance quote engine matching consumers with relevant coverage options in a fast and easy to use model. We offer lead generation and inbound calls for clients, nationwide and includes both Term and Final Expense coverage options.
programmatic approach
DIG.AI is a proprietary and unique call and lead tracking, routing and dynamic marketplace platform that offers a complete end-to-end solution for dynamic bidding of real-tme leads, while also ensuring compliance adherence by all publishing partners. We give buyers the confidence to invest their marketing dollars with publishing partners who follow the rules.
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Our clients have access to unprecedented capabilities of ensuring compliance across all marketing campaigns by leveraging our core ability to identify approved creatives in-market and match those back to clients' suites of approved creatives. We ensure clients are bidding on calls and leads that come only from approved ads.
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Our proprietary technology powers dynamic bidding for calls and leads, and was built to automate high-volume performance marketing campaigns. We help businesses thrive using data-driven results.
compliance assurances
high intent customers at scale
Behind the scenes:
How do we profile, target, acquire, nurture & deliver a high-quality, high-intent consumer at the moment of interest.
predictive models enhance results
We enable clients to ensure the use of approved marketing ads, and associate those to the calls and leads coming through our platform giving assurances that clients can confidently work with a TPMO. Our platform helps support call center agents to verify and validate required disclaimers, improve sales conversions and reduce unwanted calls. Bid only on consumers who call in from an approved ad. and guarantee adherence to CMS and TCPA requirements.
Our marketplace offers dynamic bidding for calls and leads, and was built to automate high-volume marketing campaigns. We match buyers with the consumer leads they need, at the exact moment they are searching for a product or service.
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Identify and acquire your precise target audience with compliance assurances and backed by guaranteed KPIs.
Maximize conversion rates by bidding dynamically based on KPIs and actual performance data, ensuring maximum results while minimizing marketing spends. Connect your customer data with our encrypted platfrom and track your customers who are in-market and route to your retention team. Our platform will learn your performance data over time, and ensure the most relevant consumers are the ones you acquire.
unlocking The Power of a Dynamic Marketplace
Experience the true power of the DIG lead marketplace, where buyers and sellers converge in a seamless online platform. Sellers can effortlessly post their leads, while buyers have the opportunity to place bids on leads that perfectly align with their specific requirements. With an array of multi-variant targeting criteria, agent availability lookups, dynamic bid values fueled by pre-ping data, sales disposition files, and much more, this marketplace revolutionizes the lead industry. This flexibility allows clients to adapt their targeting strategies in response to market trends and consumer behavior. By leveraging advanced algorithms and real-time matching capabilities, clients can maximize their advertising and marketing efforts, reaching the right audience with the right message at the right time and price point.
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Machine learning applications are applied for reporting purposes but do not affect lead routing in order to maintain a free and competitive market.
Let's Talk.
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